TL;DR: We do not collect any personally identifiable information on our visitors and clients because you deserve better. Browse on safely.
At Derail, we are passionate about ethical web design. And we are sick and tired of the way the primarily ad-driven business model for the Internet incentivises the use of addictive or manipulative user experience patterns and profits of people’s attention, vulnerabilities and most intimate information.
While the main adversaries in this scheme remain the top tech giants like Amazon, Facebook and Google, individuals and corporations unintentionally become silent co-conspirators when they add liberal tracking scripts and pixels to their own websites and apps in the pursuit of ever more relevant audience insights.
This has to end. People deserve better. You deserve better.
That’s why we use Cabin as our web analytics tool. Cabin completely anonymises your data and is 100% GDPR and CCPA compliant out of the box. That is also why you were not bothered with a cookie banner when you entered. It means that we don’t know anything about you as a person, only that you were here, where you came from and a few more insights. Additionally, it allows us to monitor and improve on our most carbon-intensive pages and continuously reduce the impact of our website.
So browse on safely and spread the word.